In search of the best care…

At handcuffsusa our philosophy is to make natural and organic skincare with a clean conscious. And assure your best beauty in the world.

Our Story

Back in 2004, I suffered from very dry skin as a result of hypothyroidism. Nothing in the marketplace came close to helping. All the products I tried, even organic skincare made using natural ingredients, were simply not good enough besides some products caused me extra skin issues! Talking with family and friends, I discovered many of them had suffered allergic reactions to mainstream skincare.

In more recent years my sister developed chemical sensitivity and suffered a severe allergic reaction leading to her being hospitalized.

It really stirred my attention on ingredients and the modern toxic world that surrounds us. These events inspired me to create an organization that would work with all mainstream skin products to find the best that are truly helpful for our skin. We analyzed and categorized our skins into some common types. Then we execute experiments to various products to examine their chemical reaction and verify their organicity. 

Over the last 18 years, we’ve gained recognition and accreditations from well-known organizations in the natural and organic world. Our experiments have picked up numerous awards and we have been lucky to work with some fantastic organizations!

The National Trust now sells a selection of our products in their gift shops across the UK. Also amongst our customers, we have many famous celebrities from different parts of the world including Bollywood and Hollywood! Most of all, our customers who have been of massive importance and enormous support to us on this wonderful journey, with many kind words along the way – so a huge thank you!’

Our Values

Our community of reviewers is what powers us. They in turn attract more views and help more people to make better choices. We’re focusing on them and bringing everyone together. Brands partner with us because of them.

Whilst the community as a collective is what powers us it wouldn’t be so without the contribution of every individual reviewer. Every single review and reviewer is key to our collective success. We want to reward and recognize all of you with every action we take. We do this thanks to our star loyalty program!

To make sure our platform is a safe and friendly place, we ensure that only authentic, transparent and valuable content is available on our platforms. Our stringent filtering process results in reliable reviews on our website making them trusted by thousands to help them sift through the options.

New brands and product innovations launch every day. Our choices are vast across all categories. Our community helps people to make easier choices in their everyday purchases. Our website and reviewer process is constantly being reviewed and streamlined to also facilitate simpler navigation.

The bigger our community the bigger our impact. With millions of members, our community already helps people find the right products for them in less time and with less waste ( fewer products purchased and thrown away because they’re not right). Moving forward we’re adding criteria in our reviews to help those who want to do more to find better for planet purchases – evaluating the sustainability of products.

To leverage the power of our community to drive better choices for you and for the planet.

To continue driving to be the biggest, best and most authentic online community of everyday real product users.

Handcuffsusa Professional Beauty Equipment

To achieve the big purpose of beauty, for over 10 years handcuffsusa has also been reviewing and supplying innovative electrical products to inspire the creativity of professional hairdressers, from session to salon and beyond.

Our recommended beauty tools are used by professional stylists & encourage evolving designs & trends. Inspiring creativity & new styles today will be the must-have looks of tomorrow.
Our beauty equipment includes Hair Dryer, straightener, looper, brushes and curlers, mower etc.